WI Baby Expo is a two-day showcase that was launched in 2006.  The event brings together hard-to-find, trendy expectant parent, baby and toddler products by only accommodating fresh, fun vendors on the show floor.  WI Baby Expo is able to provide the public an opportunity to obtain the latest and greatest crème de la crème of trends and treasures for parents, babies, and toddlers everywhere.  We are excited once again to be working with Huggies Diapers.  The event features a comfortable environment that makes it easy to shop with a baby in your tummy and little ones tugging at your side.

Products

WI Baby Expo has possibly the largest collection of products for expectant families, babies, and toddlers in any one place.  The event offers parents the ability to check out and purchase hundreds of trendy, up and coming products in an environment where the aisles are wide enough to push a stroller and where rest areas and baby changing stations are plenty so that expectant moms and parents of newborns and toddlers can shop in a relaxed, comfortable environment.

Target Market

One important aspect of WI Baby Expo is its niche target audience of expectant parents and new parents with children ages 0-5 looking for unique products beyond what's available on the shelf at major mass retailers.  Another big focus of WI Baby Expo is making the shopping experience comfortable for attendees.  From rest and activity areas to foot massages, this event has pulled out all the stops when it comes to comfort.

The Future of WI Baby Expo

According to the United States Census Bureau 4 million babies were born in the United States last year alone. The Boston Consulting Group estimates that consumer spending in the baby market is roughly $45 billion a year and growing. WI Baby Expo is positioned to research and introduce products to the new/expecting family.