Interested in becoming an exhibitor?

Click Here for Email or check the Contact Page

WI Baby Expo is a powerful marketing tool for manufacturers, retailers and service providers whose products and services target expectant families, grandparents, and parents with children ages 0-5 years.

Consumer shows are the most cost effective way to get your product into the hands of your target market. Recent research and market surveys show that people who attend consumer shows come predisposed to try and buy products. They expect to be marketed to by exhibitors with samples, demonstrations and collateral materials. By attending the event they are giving you permission to SELL TO THEM.

Moms are the most influential person in the family when it comes to making the purchasing decisions. From clothing to cars; strollers to snacks; groceries to gadgets; renovations to rattles; toiletries to toys... mom makes the buying decisions. By participating in the WI Baby Expo you will effectively be targeting parents to be, moms and their families face to face.

 Add WI Baby Expo to your marketing mix and….

• Build relationships, sell, and generate leads from thousands of qualified buyers - in just three days
• Demonstrate the latest products and services to a motivated, targeted audience who can see, touch and buy your product
• Create and build brand awareness
• Launch new products
• Open new channels of distribution
• Expand market research
• Cost-effective and highly efficient mass sampling platform

 How is the WI Baby Expo promoted?

• Print - Major metro daily newspapers, national parenting magazines, local weekly and community newspapers, regional magazines
• Direct Marketing - OB/GYN and Pediatric physicians’ office programs, targeted direct mail, hospital programs, in-store posters, targeted e-mails
• Television
• Radio
• Online
• Public relations campaign